http://www.erinpinkley.com/gyro-academy daily 0.75 2014-01-19 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1384607495880-97Q9LF04QACTQJZO2X18/image-asset.jpeg gyro - making gyro.com https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1384607495880-97Q9LF04QACTQJZO2X18/image-asset.jpeg gyro - making gyro.com https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368891325155-A25NNGDPO0INHIQF4ERF/gyro.com+sketches3.jpg gyro - gyro.com - UX + UI Design In 2011 I worked with a small team to bring our agency culture and voice into the digital space with a redesigned gyro.com. We needed to to own a web experience that was bold, unconventional, and us. These sketches are part of my initial design exploration. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369000255600-T4JRCSIQBKW87QPOLKSN/gyro_ipad.jpg gyro - gyro.com - UX + UI Design Inspired by the simplicity of Web 1.0, but executed with the elegance of a modern digital experience. The design was based largely upon our corporate typeface, Typewriter. Everything on this site is completely and uniquely gyro. No stock photography, no artificial adornment, everything on the site was created by us, and for us. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369010426760-R0VTPC8LQFJJBF59BFZ5/flowchart.jpg gyro - New Business Campaign - Art Direction, UI Design In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369009109944-1FROU5Y7UP5IW4JJO3SL/responsive_mockup.jpg gyro - New Business Campaign - Art Direction, UI Design In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368886528870-8JM7PMH2B7YA7FM4M0PP/Academy_photos.jpg gyro - Academist In 2010, the gyro Academy was formed. Facilitated by Hyper Island, The Academy existed to inspire a new wave of leadership at gyro. I was accepted along with 20 others from around the world. We all met in Karlskrona, Sweden, and had what remains to be the most inspiring experience of my career. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368818468517-B0ZS7HQ6RFB3118FRF7I/AcademyPosters_61.jpg gyro - Academy - Designer + Creative Director In 2011 I was named Executive Creative Director of the next gyro Academy. Along with other Academy alumnusts, we created this poster series to promote the application process in all 18 gyro offices across the globe. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368882475644-1O95T38WEIJV2U1U6J7Y/IMG_4338.JPG gyro - Academy - Facilitator And this is how it felt. The Academy continues to inspire a new class of gyro leadership each year. http://www.erinpinkley.com/scotsman daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368971402033-E8BHVWDWYFK6WS08PBC7/nug_ipad.jpg Scotsman - Luv the Nug - Strategy, Art Direction, UX + UI Scotsman Ice is a premium ice machine manufacturer. In 2010, our challenge was to restore confidence in the quality Scotsman brand in the foodservice industry. Our strategy: we harnessed the passion of nugget ice fans and rally them around a single message and branded destination to express and share their love for Nugget Ice: the Original Chewable Ice. Leverage this consumer energy and demonstrated preference as a compelling sales tool to drive B2B sales and build positive brand perception. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368971402033-E8BHVWDWYFK6WS08PBC7/nug_ipad.jpg Scotsman - Luv the Nug - Strategy, Art Direction, UX + UI Scotsman Ice is a premium ice machine manufacturer. In 2010, our challenge was to restore confidence in the quality Scotsman brand in the foodservice industry. Our strategy: we harnessed the passion of nugget ice fans and rally them around a single message and branded destination to express and share their love for Nugget Ice: the Original Chewable Ice. Leverage this consumer energy and demonstrated preference as a compelling sales tool to drive B2B sales and build positive brand perception. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368971806616-E3RTH6XL9K5W8B6WQR5L/nug_posters.jpg Scotsman - Poster Series - Design + Art Direction Print ad series with custom typography illustrations. Each ad targeted a different reason for your nugget ice addiction: stress, anemia, pregnancy, or just plain love. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369064961146-PRSSUSAAJZYPYIDNPET5/nug2.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369065486762-Z6SWKP7B3RRM80J8E6A6/nug3.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368846613052-6IYLYA725UEX2QQYF4G5/Screen+Shot+2013-05-17+at+11.09.40+PM.png Scotsman - Luv the Nug Mobile Food Truck - Design + Art Direction Every movement needs a food truck. The Luv the Nug truck travels around the country, handing out cups of nugget ice at local festivals and events. You can follow the truck on Twitter, or just listen for it. We embraced the brand's Scottish heritage by recording bagpipe versions of popular ice cream truck songs. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369064548138-DRPAIX2QOPJ6WK6VUC5D/Nug_app.jpg Scotsman - Nugget Ice Locator App - Strategy, Art Direction, UX + UI We offered passionate ice-chewers the shareable tools – petitions, purchasable swag, downloadable posters, nugget ice recipes and even the first-ever Nug locator mobile app - they need to demonstrate their love of and demand for nugget ice. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1384607697475-921Q8BG36H05OMIYBA94/image-asset.jpeg Scotsman - Recipe Sweepstakes Winner Reveal https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368828290573-278SH2YELBDMI10SE50T/ipadfbook_MG_2677.jpg Scotsman - Luv the Nug - Strategy, Art Direction, UX + UI The social campaign targeted nugget ice lovers across all social media channels. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368876432344-I8N8H7J0TAJNPZ71L5CB/nug_tshirts.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888654953-3E04UPF9BA9MKTDUVTVU/Screen+Shot+2012-06-29+at+3.16.42+PM.png Scotsman - Recipe Contest Video - Art Direction The Nug Truck team drove across the country to surprise our winner of the Luv the Nug Recipe Contest with their winnings - a brand new Nugget Ice machine! But they weren't home. Watch the video here. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368972209087-CI0T8QA1B3S623382RP9/scotsman.jpg Scotsman - Scotsman Ice Corporate Site - UX + UI Design Planning, UX and UI design for the redesign of scotsman-ice.com. http://www.erinpinkley.com/makino daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368962943739-IBC91JFOM72QFXUIKIVJ/IMTS.jpg Makino - Makino - Art Direction Makino is a global manaufacturer of premium high-end machine tools. Our challenge was to maintain their premium brand status while reinvigorating the sales pipeline. Our strategy: build upon the American manufacturing resurgency by telling the story of the people who use Makino machines to drive their business success. The idea: Make What Matters. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368962943739-IBC91JFOM72QFXUIKIVJ/IMTS.jpg Makino - Makino - Art Direction Makino is a global manaufacturer of premium high-end machine tools. Our challenge was to maintain their premium brand status while reinvigorating the sales pipeline. Our strategy: build upon the American manufacturing resurgency by telling the story of the people who use Makino machines to drive their business success. The idea: Make What Matters. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973348078-JHA52RBFJJVNHBDMDQH1/makino_ad.jpg Makino - Print Advertising - Design + Art Direction https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973951380-L9A8DVGMAMHCO7IIVMF5/makino_ad2.jpg Makino https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973237242-MQPAUT8P0P3NXKBNZURL/makinoipad.jpg Makino - Case Study Design + Art Direction https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973924740-ZHJHI4ZBS7HODXK2WTXG/Brochure+0304+2013-05-19.jpeg Makino http://www.erinpinkley.com/transamerica daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985041349-U8FVZDXGK7Y6J6Z962F6/boomer3.jpg Transamerica - Meet the Boomers Integrated Campaign - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding n retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985041349-U8FVZDXGK7Y6J6Z962F6/boomer3.jpg Transamerica - Meet the Boomers Integrated Campaign - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984829022-INFTXRTV2PDMCZWOM3NH/boomer1.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984850535-XZI2O87TQQR86H3JZIWU/boomer2.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985018532-JHKMF5EKJ9D554FTKMN0/boomer4.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985071854-CZWRHGN3YUJFCKE8D3KG/boomers_ipad.jpg Transamerica - Campaign Microsite - UX + UI Design The campaign microsite featured relevant content and downloads for our HR manager target audience. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369014171630-2CLMUID23B8ZOVJ1VZ8O/beforeafter.jpg Transamerica - Millennials to Boomers Photo Shoot - Art Direction How do you get 22 portraits and videos of boomers photographed on a small budget? DIO: Do-it-ourselves! gyro employees were the stars in the Meet the Boomers campaign. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984999225-M2474ENGSZS59PSS2HW6/TRM_Collateral.jpg Transamerica - Brand Development + Collateral System - Design + Art Direction Our work for Transamerica Retirement Management extended to their corporate collateral. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984979404-8MP734QBDA6YNS20PKMW/TRM_iPad.jpg Transamerica - TRMforbusiness.com - UX + UI Design Our brand development extended to TRM's corporate site. The design is news-inspired, with content that is easy to access. http://www.erinpinkley.com/content-exploration daily 0.75 2013-05-17 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620419636-VJJFXAKXO1HBCTDXNBI7/DSCF8982.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620626901-WKMJX5G8OEIC9K7NHGYQ/L1000763.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620404567-99QGHX5OEUZW558ZZ60B/DSCF5824.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620419636-VJJFXAKXO1HBCTDXNBI7/DSCF8982.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620409699-40X84H36PPSK7NO7NAJ7/DSCF1739.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620438341-F57HBRHPCHJNJXJTTIVD/L1000908.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620634648-IHKLULTG7O6GRXL7X2WE/L1000680.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620415142-WWJLRIOZMBW12ZPMNW9H/DSCF8038.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620449047-34GSD70F36ABFZA7CQZ9/L1001032.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620431097-VEYEISKLG3N2YIYKJ6SO/L1000893.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620453932-BXGKVG4TL20G77UIF0LO/L1001517.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620616134-9NLZ6GBTPAUF1F78APGY/L1000770.jpg Photography https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368620426192-GHKLQL18QUZWEBIXFUJH/DSCF9342.jpg Photography http://www.erinpinkley.com/modern-canadacana daily 0.75 2013-05-20 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006760957-P9S8KZRA9G9BI3IKL9UL/Arc_Logos.jpg Process + Spec Work - Hobart - Identity Exploration Identity exploration for Hobart Mixer https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006963626-MVQF72WBS61LMV2YM81R/Scratch_flour.jpg Process + Spec Work - Hobart - Identity Exploration Design + identity exploration for product launch https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888557411-JC8NOLTVA4N10MK0TD7X/Arc_Scratch25.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006778576-91299YM1JCLW7LJP4VFU/350-032_Mixer_Brochure_Mockup.jpg Process + Spec Work - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006789730-CEX725QD49ZPGFU3KXRM/350-032_Mixer_Brochure_Mockup2.jpg Process + Spec Work - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888557411-JC8NOLTVA4N10MK0TD7X/Arc_Scratch25.jpg Process + Spec Work - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888566032-6MM2SA0NWQ9CIPZZ7L0I/Arc_Blast.jpg Process + Spec Work - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368622291473-J0XNNNUY5L1XX5KE9212/PB_SpatialServer4.jpg Process + Spec Work - Pitney Bowes - Sales Kit Sales tools + kit for Pitney Bowes' MapInfo Spatial Server product launch https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888734926-FZNNOJH857DXBXWD9DMZ/KF_WorkEvolved3.jpg Process + Spec Work - Korn/Ferry - Spec Concept Conceptualization and design for a Work Evolved platform idea. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368621882571-XQHEV8A0Z138FG78FIQE/KF_WorkEvolved2.jpg Process + Spec Work - Korn/Ferry - Spec Concept Conceptualization and design for a Work Evolved platform idea. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368621893227-PYGCO4TG4JY5KVLSZVT2/Universe_PaperClips.jpg Process + Spec Work - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007285850-PN9NIYCX7CZMTCCTXVCX/Universe_Cables_Trial-1.jpg Process + Spec Work - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007315103-NGECMBG3S1WX950C2Q4X/Universe_TestTubes.jpg Process + Spec Work - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888826624-IV3LTO3XM1Q4SPYU88IW/Hands_ipad.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007225632-NTQ3VW4OO8W4RVJGBQL9/gyro_identity_process3-1.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007239052-DC7N6GETWT39SYZ8U0IK/gyro_identity_process4-1.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007422425-9MND3SCG3XP49T3TENLZ/ABB_EmployeePosterWall_1024.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007451656-NH7JLIQRA0WZZGE2RN8E/EmployeeTshirts_4.jpg Process + Spec Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888578478-CNWJW4OG6ZP62STNCZNS/ABB_iPad_Wood2.jpg Process + Spec Work http://www.erinpinkley.com/clear-task daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369011710379-CP5CH69A28TPXDFRMXYJ/cleartask_browser.jpg Clear Task - Clear Task Website - UX + UI Design Clear Task is a professional services firm specializing in Salesforce implementations. Our challenge was to help Clear Task take credit for their brand. We celebrated their reputation as a tenacious team of early-adopters, as well as their world-class talent and expertise. The aspirational imagery, visionary messaging and minimal design help Clear Task shine in a crowded landscape. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369011710379-CP5CH69A28TPXDFRMXYJ/cleartask_browser.jpg Clear Task - Clear Task Website - UX + UI Design Clear Task is a professional services firm specializing in Salesforce implementations. Our challenge was to help Clear Task take credit for their brand. We celebrated their reputation as a tenacious team of early-adopters, as well as their world-class talent and expertise. The aspirational imagery, visionary messaging and minimal design help Clear Task shine in a crowded landscape. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369063428249-R54HD8P1DKC3U53ZZOJQ/ct_force.jpg Clear Task https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369062155706-RDQPPAQRXURTC3MEX9C7/ct_leaders.jpg Clear Task - Clear Task Website - UX + UI Design Clear Task is a professional services firm specializing in Salesforce implementations. Our challenge was to help Clear Task take credit for their brand. We celebrated their reputation as a tenacious team of early-adopters, as well as their world-class talent and expertise. The aspirational imagery, visionary messaging and minimal design help Clear Task shine in a crowded landscape. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369012267005-OZFKVIBE5Z72OGPYRBFX/cleartask_browser3.jpg Clear Task - Clear Task Website - UX + UI Design Infographics brought the Clear Task story to life across the website and collateral. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368974910157-AF67Z58URXFVEQNB448Q/ctblog.jpg Clear Task - Clear Insights - The Clear Task Blog A unique point-of-view is essential to breakthrough in a crowded landscape. We refreshed the Clear Task blog with a new name and a new look to showcase the expert advice from the leadership team. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369061328234-QZ3GW5P36ILROY0ZBZAF/CT_firstmeetingdec2.jpg Clear Task - Sales Tools - Art Direction + Design First Meeting Deck for Clear Task's inside sales team. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368975305662-ITLT9TJ33X96CJN6R6Z8/cleartask_brochure.jpg Clear Task - Collateral - Design + Art Direction The new look and feel for Clear Task was carried through a series of collateral pieces. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368975296683-F94E0J1DLBU0E1IX1AS1/Brochure+0304+2013-05-19_1.jpeg Clear Task - Collateral - Design + Art Direction The new look and feel for Clear Task was carried through a series of collateral pieces. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368976685470-7XI0934CG730CKUOHSGH/ctsocial.jpg Clear Task - Social Media Strategy + Design A consistent voice and image was carried through each social media property. http://www.erinpinkley.com/blog daily 0.75 2016-07-27 http://www.erinpinkley.com/blog/2016/7/27/w8cbqzsy9slyzpk9n87ob7mosj01to monthly 0.5 2016-07-27 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1469593110812-G5GDRX9QBM1UID9K3QGH/image-asset.jpeg Photographs http://www.erinpinkley.com/blog/2016/7/27/qa8wvsl4ihvonk4mb6i7vepaeh0fdd monthly 0.5 2016-07-27 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1469593068995-HB1DUWPXNXIVZKEWGOYM/image-asset.jpeg Photographs http://www.erinpinkley.com/blog/2016/7/27/bfogkn19ldrdyg5j2z6mk7yfrcwn60 monthly 0.5 2016-07-27 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1469593024630-SYLZ69E1IXRI0JSCTIHF/image-asset.jpeg Photographs http://www.erinpinkley.com/blog/2015/4/21/yeah-its-overwhelming-but-what-else-can-we-do monthly 0.5 2015-04-21 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1429640298392-R9XXA0S9ZZOZH3RBVIJC/image-asset.jpeg Photographs - 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https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471221050932-VHV25KALQ3PF8KDU2APU/ramen-branding-menu-food.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511970080-V8YQAJCLZD2GY4MUKBA7/chotto-motto-intro.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190522444-3V6UY0DHMHMQT7JO7G10/chotto-motto-logo.png Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511967340-07HN370TFWBKWZRUKI38/chotto-motto-cards.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188112685-PBZTIF4QNO35GIS9OF8U/chotto-motto-mobile.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511965521-ZUGMA0SBDY59ELE30IPL/chotto-motto-dekstop-home.jpg Chotto Motto Home page design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478120610985-8K84JF2Z5CU6H98N3FCF/chotto-motto-laptop-chef.jpg Chotto Motto Laptop view of the Chef page design http://www.erinpinkley.com/brine-henson daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471225009775-AORJGQJN3F39JQQWQ6HW/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222741942-3FEEZ24RIE23LJN8EDHE/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076465-YZXKYF0DIHC2B46RCXTX/brine-dill.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190852564-YFZIFAPR693706Q35JCP/brine-logo.png Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122078084-EC2OWNS332DFRL1CTJ7H/brine-springmix.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076643-FPLYHXSGHFM9KXJV1QHH/brine-sauerkraut.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471223881012-T1H400MW3B0SNR3N65BY/3-up.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122075379-TL22IWEDBQAWWNXNMPIM/brine-benishoga.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222600421-EE368OU6CH8I0SUH2CQ9/pickles-blog-cucumber-on-yellow-v1-FINAL.jpg Brine Art direction and palette for branding https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222554226-QSA587VL87M6S28P2O3U/2015-07-31-pickles-editorial-04-0069-v4-FINAL.jpg Brine Art direction and palette for branding and presentation http://www.erinpinkley.com/the-artesia-hotel-henson daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246353905-0PHXRINC3QOZ394LFJB5/artesia-tub-color.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246296971-8V27EPXOT18HJ2D5E1XP/artesia-tub-color.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190569234-OT7A4YLZF9YDK0OH1XQ4/artesia-logo.png The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123142262-7ZFMYJKFJ976AMXWO94H/artesia-home.jpg The Artesia Hotel Minimal home page design showcasing the rooms and encouraging bookings https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188147974-EJ86XAWJ3PKM78W67KOF/artesia-mobile.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123139562-WRFZ0PYIMA007V8GJS9Z/artesia-events.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123141705-0EZGRINIH1RBEVH10QL5/artesia-amenities.jpg The Artesia Hotel This is the image caption — use this space to describe the image above http://www.erinpinkley.com/matter-henson daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116491599-45AYS3SASUEGIY84LMP4/matter-intro.jpg Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116419503-64909HZC5WB9WMYFL5GT/matter-intro.jpg Matter This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072472114-2R280PK4YXM5T5XUSVD9/matter-logo-9up.png Matter Logo and branding treatment https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072472324-2AWVZSA4A6E69S696WU7/matter-logo-m.png Matter Logo and branding treatment as icon https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190491380-7I9K13F3C1Q3YZPYR0W2/matter-logo-2up.png Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072477109-41833G52P3PD0T075YGZ/matter-squares.jpg Matter Minimal 24x36 poster design printed on hemp paper https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072473977-RL14OXLVDY0IOKIEVDVZ/matter-styleguide.png Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116421466-UJBZNO2WU9V00M0VRY3C/matter-web-home.jpg Matter Home page design for their commerce web site https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188075444-HMZEBSTE40NKBPXX8HXF/matter-mobile.jpg Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116422913-4KDILOP3RLHDJONL3IYI/matter-web-item.jpg Matter Product item page and UI design for their commerce web site https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116421763-PYJ54U07J1S2OZGE2I2B/matter-web-collection.jpg Matter http://www.erinpinkley.com/home-2 daily 0.75 2022-04-23 http://www.erinpinkley.com/gyro daily 0.75 2014-01-19 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368891325155-A25NNGDPO0INHIQF4ERF/gyro.com+sketches3.jpg gyro - gyro.com - UX + UI Design In 2011 I worked with a small team to bring our agency culture and voice into the digital space with a redesigned gyro.com. We needed to to own a web experience that was bold, unconventional, and us. These sketches are part of my initial design exploration. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369000255600-T4JRCSIQBKW87QPOLKSN/gyro_ipad.jpg gyro - gyro.com - UX + UI Design Inspired by the simplicity of Web 1.0, but executed with the elegance of a modern digital experience. The design was based largely upon our corporate typeface, Typewriter. Everything on this site is completely and uniquely gyro. No stock photography, no artificial adornment, everything on the site was created by us, and for us. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369010426760-R0VTPC8LQFJJBF59BFZ5/flowchart.jpg gyro - New Business Campaign - Art Direction, UI Design In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369009109944-1FROU5Y7UP5IW4JJO3SL/responsive_mockup.jpg gyro - New Business Campaign - Art Direction, UI Design In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368886528870-8JM7PMH2B7YA7FM4M0PP/Academy_photos.jpg gyro - Academist In 2010, the gyro Academy was formed. Facilitated by Hyper Island, The Academy existed to inspire a new wave of leadership at gyro. I was accepted along with 20 others from around the world. We all met in Karlskrona, Sweden, and had what remains to be the most inspiring experience of my career. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368818468517-B0ZS7HQ6RFB3118FRF7I/AcademyPosters_61.jpg gyro - Academy - Designer + Creative Director In 2011 I was named Executive Creative Director of the next gyro Academy. Along with other Academy alumnusts, we created this poster series to promote the application process in all 18 gyro offices across the globe. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368882475644-1O95T38WEIJV2U1U6J7Y/IMG_4338.JPG gyro - Academy - Facilitator And this is how it felt. The Academy continues to inspire a new class of gyro leadership each year. http://www.erinpinkley.com/work daily 0.75 2017-12-30 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438287365129-OZX85WRM9IAX62LL6NUY/sap.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438289938789-LU3FDGK2TSH3F7XJ3M09/TRM.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438288390295-EABYIC2NIPNXMHRCW5H3/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1514574797253-5ZMIP1SRZHCQKIKS5D35/Z.png Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438285923582-R2DDHZJVGXIVKN26OYMY/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438286666319-7KO29PKO3HJ8FNNQWNGB/IC-2.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438291629795-2E9VGZ0RRCM3FFTBCGTC/cradle.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438289924202-X4ZUFCX0NUJT5DLGYAO3/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438287627179-MP6C2NFMXK4JNOPGQD92/3N.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438290139108-LQ2XLKVY0LKR0EWAD3JB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438292863294-T0BSTV3BKH2OSYYX0IJF/CT.jpg Work https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438286133668-5MCEIS2SWL5VI97SMJPO/blog_2.18.jpg Work http://www.erinpinkley.com/info daily 0.75 2022-07-15 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1514681976200-0HRYBY3ZEGSWEBNVSC3J/18673174_10158731721065084_5124049376375907112_o.jpg About http://www.erinpinkley.com/ivy-costa daily 0.75 2015-08-01 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438390896038-K83Q9T87LVFGC39B7D5D/image-asset.jpeg Ivy Costa https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438390879126-I7UO28EYJZPPG8RO8HQ7/image-asset.jpeg Ivy Costa https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1393813510264-693VYTF6UNXHIW8DOQR1/image-asset.jpeg Ivy Costa http://www.erinpinkley.com/scotsman2 daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368971402033-E8BHVWDWYFK6WS08PBC7/nug_ipad.jpg Scotsman - Luv the Nug - Strategy, Art Direction, UX + UI Scotsman Ice is a premium ice machine manufacturer. In 2010, our challenge was to restore confidence in the quality Scotsman brand in the foodservice industry. Our strategy: we harnessed the passion of nugget ice fans and rally them around a single message and branded destination to express and share their love for Nugget Ice: the Original Chewable Ice. Leverage this consumer energy and demonstrated preference as a compelling sales tool to drive B2B sales and build positive brand perception. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368971806616-E3RTH6XL9K5W8B6WQR5L/nug_posters.jpg Scotsman - Poster Series - Design + Art Direction Print ad series with custom typography illustrations. Each ad targeted a different reason for your nugget ice addiction: stress, anemia, pregnancy, or just plain love. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369064961146-PRSSUSAAJZYPYIDNPET5/nug2.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369065486762-Z6SWKP7B3RRM80J8E6A6/nug3.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368846613052-6IYLYA725UEX2QQYF4G5/Screen+Shot+2013-05-17+at+11.09.40+PM.png Scotsman - Luv the Nug Mobile Food Truck - Design + Art Direction Every movement needs a food truck. The Luv the Nug truck travels around the country, handing out cups of nugget ice at local festivals and events. You can follow the truck on Twitter, or just listen for it. We embraced the brand's Scottish heritage by recording bagpipe versions of popular ice cream truck songs. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369064548138-DRPAIX2QOPJ6WK6VUC5D/Nug_app.jpg Scotsman - Nugget Ice Locator App - Strategy, Art Direction, UX + UI We offered passionate ice-chewers the shareable tools – petitions, purchasable swag, downloadable posters, nugget ice recipes and even the first-ever Nug locator mobile app - they need to demonstrate their love of and demand for nugget ice. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368828290573-278SH2YELBDMI10SE50T/ipadfbook_MG_2677.jpg Scotsman - Luv the Nug - Strategy, Art Direction, UX + UI The social campaign targeted nugget ice lovers across all social media channels. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368876432344-I8N8H7J0TAJNPZ71L5CB/nug_tshirts.jpg Scotsman https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888654953-3E04UPF9BA9MKTDUVTVU/Screen+Shot+2012-06-29+at+3.16.42+PM.png Scotsman - Recipe Contest Video - Art Direction The Nug Truck team drove across the country to surprise our winner of the Luv the Nug Recipe Contest with their winnings - a brand new Nugget Ice machine! But they weren't home. Watch the video here. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368972209087-CI0T8QA1B3S623382RP9/scotsman.jpg Scotsman - Scotsman Ice Corporate Site - UX + UI Design Planning, UX and UI design for the redesign of scotsman-ice.com. http://www.erinpinkley.com/makino2 daily 0.75 2017-12-29 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368962943739-IBC91JFOM72QFXUIKIVJ/IMTS.jpg Makino - Makino - Art Direction Makino is a global manaufacturer of premium high-end machine tools. Our challenge was to maintain their premium brand status while reinvigorating the sales pipeline. Our strategy: build upon the American manufacturing resurgency by telling the story of the people who use Makino machines to drive their business success. The idea: Make What Matters. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973348078-JHA52RBFJJVNHBDMDQH1/makino_ad.jpg Makino - Print Advertising - Design + Art Direction https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973951380-L9A8DVGMAMHCO7IIVMF5/makino_ad2.jpg Makino https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973237242-MQPAUT8P0P3NXKBNZURL/makinoipad.jpg Makino - Case Study Design + Art Direction https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368973924740-ZHJHI4ZBS7HODXK2WTXG/Brochure+0304+2013-05-19.jpeg Makino http://www.erinpinkley.com/clear-task2 daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369011710379-CP5CH69A28TPXDFRMXYJ/cleartask_browser.jpg Clear Task - Clear Task Website - UX + UI Design Clear Task is a professional services firm specializing in Salesforce implementations. Our challenge was to help Clear Task take credit for their brand. We celebrated their reputation as a tenacious team of early-adopters, as well as their world-class talent and expertise. The aspirational imagery, visionary messaging and minimal design help Clear Task shine in a crowded landscape. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369063428249-R54HD8P1DKC3U53ZZOJQ/ct_force.jpg Clear Task https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369062155706-RDQPPAQRXURTC3MEX9C7/ct_leaders.jpg Clear Task - Clear Task Website - UX + UI Design Clear Task is a professional services firm specializing in Salesforce implementations. Our challenge was to help Clear Task take credit for their brand. We celebrated their reputation as a tenacious team of early-adopters, as well as their world-class talent and expertise. The aspirational imagery, visionary messaging and minimal design help Clear Task shine in a crowded landscape. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369012267005-OZFKVIBE5Z72OGPYRBFX/cleartask_browser3.jpg Clear Task - Clear Task Website - UX + UI Design Infographics brought the Clear Task story to life across the website and collateral. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368974910157-AF67Z58URXFVEQNB448Q/ctblog.jpg Clear Task - Clear Insights - The Clear Task Blog A unique point-of-view is essential to breakthrough in a crowded landscape. We refreshed the Clear Task blog with a new name and a new look to showcase the expert advice from the leadership team. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369061328234-QZ3GW5P36ILROY0ZBZAF/CT_firstmeetingdec2.jpg Clear Task - Sales Tools - Art Direction + Design First Meeting Deck for Clear Task's inside sales team. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368975305662-ITLT9TJ33X96CJN6R6Z8/cleartask_brochure.jpg Clear Task - Collateral - Design + Art Direction The new look and feel for Clear Task was carried through a series of collateral pieces. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368975296683-F94E0J1DLBU0E1IX1AS1/Brochure+0304+2013-05-19_1.jpeg Clear Task - Collateral - Design + Art Direction The new look and feel for Clear Task was carried through a series of collateral pieces. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368976685470-7XI0934CG730CKUOHSGH/ctsocial.jpg Clear Task - Social Media Strategy + Design A consistent voice and image was carried through each social media property. http://www.erinpinkley.com/process daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006760957-P9S8KZRA9G9BI3IKL9UL/Arc_Logos.jpg Process - Hobart - Identity Exploration Identity exploration for Hobart Mixer https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006963626-MVQF72WBS61LMV2YM81R/Scratch_flour.jpg Process - Hobart - Identity Exploration Design + identity exploration for product launch https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006778576-91299YM1JCLW7LJP4VFU/350-032_Mixer_Brochure_Mockup.jpg Process - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369006789730-CEX725QD49ZPGFU3KXRM/350-032_Mixer_Brochure_Mockup2.jpg Process - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888557411-JC8NOLTVA4N10MK0TD7X/Arc_Scratch25.jpg Process - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888566032-6MM2SA0NWQ9CIPZZ7L0I/Arc_Blast.jpg Process - Hobart - Product Launch Concept + art direction for product launch brochure https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368622291473-J0XNNNUY5L1XX5KE9212/PB_SpatialServer4.jpg Process - Pitney Bowes - Sales Kit Sales tools + kit for Pitney Bowes' MapInfo Spatial Server product launch https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888734926-FZNNOJH857DXBXWD9DMZ/KF_WorkEvolved3.jpg Process - Korn/Ferry - Spec Concept Conceptualization and design for a Work Evolved platform idea. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368621882571-XQHEV8A0Z138FG78FIQE/KF_WorkEvolved2.jpg Process - Korn/Ferry - Spec Concept Conceptualization and design for a Work Evolved platform idea. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368621893227-PYGCO4TG4JY5KVLSZVT2/Universe_PaperClips.jpg Process - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007285850-PN9NIYCX7CZMTCCTXVCX/Universe_Cables_Trial-1.jpg Process - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007315103-NGECMBG3S1WX950C2Q4X/Universe_TestTubes.jpg Process - DYMO - Design + Art Direction Brand campaign spec concepts https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888826624-IV3LTO3XM1Q4SPYU88IW/Hands_ipad.jpg Process https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007225632-NTQ3VW4OO8W4RVJGBQL9/gyro_identity_process3-1.jpg Process https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007239052-DC7N6GETWT39SYZ8U0IK/gyro_identity_process4-1.jpg Process https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007422425-9MND3SCG3XP49T3TENLZ/ABB_EmployeePosterWall_1024.jpg Process https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369007451656-NH7JLIQRA0WZZGE2RN8E/EmployeeTshirts_4.jpg Process https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368888578478-CNWJW4OG6ZP62STNCZNS/ABB_iPad_Wood2.jpg Process http://www.erinpinkley.com/3-norwegians daily 0.75 2015-08-02 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1393817752545-67AV37JK00JIGCPO71TO/3N_Feature.jpg 3 Norwegians http://www.erinpinkley.com/gooddata daily 0.75 2015-07-30 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438220987222-9LK7SU4WBA8TT2Q9WVGU/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438221199254-5WYVL0LUDRD360GJOILQ/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1413323601890-1NVP2CC8BKJ9FVHQKQCO/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438220949086-I4TLJMN2ZDKC84DY1AO7/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438221107652-NKYV3J6IPI9F4RDWGCK0/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1412962316376-U53SK3UTZCMVX4C62YOU/image-asset.jpeg GoodData https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1438221159687-THHJDTUQFLHESP98JJYC/image-asset.jpeg GoodData http://www.erinpinkley.com/transamerica2 daily 0.75 2014-03-03 https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985041349-U8FVZDXGK7Y6J6Z962F6/boomer3.jpg Transamerica - Meet the Boomers Integrated Campaign - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding n retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984829022-INFTXRTV2PDMCZWOM3NH/boomer1.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984850535-XZI2O87TQQR86H3JZIWU/boomer2.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985018532-JHKMF5EKJ9D554FTKMN0/boomer4.jpg Transamerica - Print Advertising - Design + Art Direction Over 70 million baby boomers are retiring over the next 10 years. Transamerica Retirement Management offers a retirement benefit that dramatically helps employees of mid-size to large corporations set a proper path for their retirement. But let's not forget. These are the baby boomers. The Me Generation. They were demanding in the workplace, and are even more demanding in retirement. Our campaign cut through the category boredom and caught the attention of HR managers nationwide. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368985071854-CZWRHGN3YUJFCKE8D3KG/boomers_ipad.jpg Transamerica - Campaign Microsite - UX + UI Design The campaign microsite featured relevant content and downloads for our HR manager target audience. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1369014171630-2CLMUID23B8ZOVJ1VZ8O/beforeafter.jpg Transamerica - Millennials to Boomers Photo Shoot - Art Direction How do you get 22 portraits and videos of boomers photographed on a small budget? DIO: Do-it-ourselves! gyro employees were the stars in the Meet the Boomers campaign. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984999225-M2474ENGSZS59PSS2HW6/TRM_Collateral.jpg Transamerica - Brand Development + Collateral System - Design + Art Direction Our work for Transamerica Retirement Management extended to their corporate collateral. https://images.squarespace-cdn.com/content/v1/5193770be4b0ff3406119c14/1368984979404-8MP734QBDA6YNS20PKMW/TRM_iPad.jpg Transamerica - TRMforbusiness.com - UX + UI Design Our brand development extended to TRM's corporate site. 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